ABOUT THE CAMPAIGN.

#TalkItOutTag is a social media campaign to raise awareness around World Mental Health Month in October. BASF Agricultural Solutions Canada Inc. and The Do More Agriculture Foundation (Do More Ag) are co-leading the campaign, which welcomes collaborators and partners from across industry and community. Talk It Out Tag will run from October 1st-October 31st 2025.

The campaign uses Do More Ag’s Talk It Out card deck; if you don’t have a deck, you can order it via our shop OR scroll below for a digital selection that you can use.

What to do: take a video of yourself choosing a card, reading it out, and answering the Talk It Out card and post it to social media. Mention that you are participating in Talk It Out Tag to raise awareness for World Mental Health Awareness Month and to call for support for The Do More Agriculture Foundation to champion mental health in agriculture. Don’t forget to use the hashtag #TalkItOutTag and tag @BASF_AgSolutions_CA and @domoreag. You can also ‘tag’ someone else and challenge them to participate! 

Together, let’s create space for authentic and meaningful conversations - and donate to mental health in agriculture via The Do More Agriculture Foundation.