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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Announcements - Meet The Board - Amy VanderHeide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Announcements - A Message From Our Partners: Bayer Crop Science - Make it stand out</image:title>
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    <loc>https://www.domore.ag/announcements/it-starts-with-me-language-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/a-milestone-for-mental-health-in-canada</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
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      <image:title>Announcements - A Milestone for Mental Health in Canada - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/dma-fcc-mental-health-awareness-program-now-accepting-applications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
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      <image:title>Announcements - DMA-FCC Mental Health Awareness Program Now Accepting Applications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/do-more-ag-welcomes-new-partner-thank-you-prairie-soil-solutions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
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      <image:title>Announcements - Do More Ag Welcomes New Partner – Thank you Prairie Soil Solutions! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635440722727-7LF23P7A63F4E3SU4LRF/Picture12.png</image:loc>
      <image:title>Announcements - Do More Ag Welcomes New Partner – Thank you Prairie Soil Solutions! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635440759956-8UN35QB5AS8K0LBSZ4W4/Picture13.png</image:loc>
      <image:title>Announcements - Do More Ag Welcomes New Partner – Thank you Prairie Soil Solutions! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/dma-fcc-mental-health-awareness-program-expanding-in-second-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
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      <image:title>Announcements - DMA-FCC Mental Health Awareness Program Expanding in Second Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/meet-the-board-mark-brock</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-10-29</lastmod>
    <image:image>
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      <image:title>Announcements - Meet the Board - Mark Brock - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Announcements - Meet the Board - Mark Brock - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/meet-the-board-stewart-skinner</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-10-29</lastmod>
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      <image:title>Announcements - Meet the Board - Stewart Skinner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Announcements - Meet the Board - Stewart Skinner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/a-message-from-trevor-heck-president-of-syngenta-canada-inc</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-10-29</lastmod>
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      <image:title>Announcements - A Message From Trevor Heck, President of Syngenta Canada Inc. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/meet-the-board-himanshu-singh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
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      <image:title>Announcements - Meet the Board - Himanshu Singh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635439518521-HWLZWA2LFRUM9ZTHQUXG/thumbnail_290a0567.jpg</image:loc>
      <image:title>Announcements - Meet the Board - Himanshu Singh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/meet-the-board-daryl-fransoo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
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      <image:title>Announcements - Meet the Board - Daryl Fransoo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/meet-the-board-kim-keller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635439033837-6GTZ5HWEEQMKMO7OT0SN/KimKeller%2BHeadshot.jpg</image:loc>
      <image:title>Announcements - Meet the Board - Kim Keller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635439097842-XLZR2BVPDM9RCMF8A3ZK/Screen%2BShot%2B2019-06-02%2Bat%2B12.16.43%2BPM.png</image:loc>
      <image:title>Announcements - Meet the Board - Kim Keller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/meet-the-board-adelle-stewart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
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      <image:title>Announcements - Meet the Board - Adelle Stewart - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438906115-IMPZ8OP7BZIV1KJ18KBR/lifestyle.jpg</image:loc>
      <image:title>Announcements - Meet the Board - Adelle Stewart - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/the-do-more-agriculture-foundation-announces-executive-director-adelle-stewart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438798377-SDSLZLCPZOUVVUZBB0PH/DMAF%2BLogo%40500px-2.png</image:loc>
      <image:title>Announcements - The Do More Agriculture Foundation Announces Executive Director Adelle Stewart - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/meet-the-board-lesley-kelly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438498795-5XIQG7XLGWHK1SQ0342L/image1%2B%281%29.JPG</image:loc>
      <image:title>Announcements - Meet the Board - Lesley Kelly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438541809-55E8M7EWS23BKHO2UPX0/IMG_5571.JPG</image:loc>
      <image:title>Announcements - Meet the Board - Lesley Kelly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/music-festival-for-mental-health-an-open-letter-amp-call-to-action</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438196746-6T9JKUBN1WCDY8ULRBHW/18033379_10158515865280425_2077331195328609064_n.jpg</image:loc>
      <image:title>Announcements - MUSIC FESTIVAL FOR MENTAL HEALTH - An Open Letter &amp;amp; Call to Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Announcements - MUSIC FESTIVAL FOR MENTAL HEALTH - An Open Letter &amp;amp; Call to Action - Make it stand out</image:title>
      <image:caption>Michelle Nelson and her husband Barett Nelson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438301968-AI79YGBJD741EP59TZWQ/30738148_10160207138855425_2507547105382671840_n.jpg</image:loc>
      <image:title>Announcements - MUSIC FESTIVAL FOR MENTAL HEALTH - An Open Letter &amp;amp; Call to Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438329035-25CCTU78B3PHQNYMH2J7/30727362_10160207139020425_3246897630455917005_n.jpg</image:loc>
      <image:title>Announcements - MUSIC FESTIVAL FOR MENTAL HEALTH - An Open Letter &amp;amp; Call to Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438353764-YS5T2DUUDHV344L164HQ/30727207_10160207138595425_1047169484977482155_n.jpg</image:loc>
      <image:title>Announcements - MUSIC FESTIVAL FOR MENTAL HEALTH - An Open Letter &amp;amp; Call to Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438387643-U7EXDCPAZ9O5654D5UDB/thumbnail_image2.jpg</image:loc>
      <image:title>Announcements - MUSIC FESTIVAL FOR MENTAL HEALTH - An Open Letter &amp;amp; Call to Action - Make it stand out</image:title>
      <image:caption>Michelle, Barett and their 3 children</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438417432-66N00DM9XF7LDLY6I171/thumbnail_image1.jpg</image:loc>
      <image:title>Announcements - MUSIC FESTIVAL FOR MENTAL HEALTH - An Open Letter &amp;amp; Call to Action - Make it stand out</image:title>
      <image:caption>Michelle and her 3 children</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/meet-the-board-kirk-muyres</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
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      <image:title>Announcements - Meet the Board - Kirk Muyres - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614a1533f42642711aca06b5/1635438082078-JLAY0OW1HX5X4X0Y35PU/FPD-5944.jpg</image:loc>
      <image:title>Announcements - Meet the Board - Kirk Muyres - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2021-10-29</lastmod>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/mental-health-in-action-cervus-equipment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
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      <image:title>Announcements - Mental Health in Action - Cervus Equipment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/mental-health-first-aid-courses-running-across-canada</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
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      <image:title>Announcements - Mental Health First Aid Courses Running Across Canada - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/the-hopefulness-of-the-season-our-12-community-fund-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
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      <image:title>Announcements - The Hopefulness of the Season - Our 12 Community Fund Communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/it-starts-with-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
  </url>
  <url>
    <loc>https://www.domore.ag/announcements/fcc-partners-with-do-more-agriculture-foundation-to-bring-you-the-community-fund</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.domore.ag/announcements/not-so-silent</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-10-29</lastmod>
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      <image:title>Announcements - Not-So-Silent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.domore.ag/announcements/just-the-beginning</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-10-29</lastmod>
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  <url>
    <loc>https://www.domore.ag/announcements/lets-getloud</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-10-29</lastmod>
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      <image:title>Announcements - Let's #GetLoud! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Impact - Community Fund 2025</image:title>
      <image:caption>With continued and generous support from Farm Credit Canada, the Community Fund for Mental Health Education has maintained strong momentum in 2025—expanding its reach and deepening its impact in agricultural communities across Canada. The strength of the Community Fund continues to lie in its grassroots model: communities determine what works best for them, and we support them in making it happen. From coast to coast to coast, the message remains clear—conversations are happening, and they are making a meaningful difference. In 2025, we received 78 applications from communities across 11 provinces and territories, with 52% applying for the first time—a clear reflection of the Fund’s growing awareness and accessibility. This year also marked the launch of our Community Resource Hub, further supporting communities with tools and guidance to lead meaningful, locally driven initiatives. At the heart of the program are the 40+ community champions who stepped forward to lead events—an increase of 31% over 2024. Through their leadership, 354+ participants engaged in interactive workshops designed to build confidence, connection, and practical skills for addressing mental health in agriculture. Build mental health literacy in farming communities Equip participants with the tools and confidence to support themselves and others Foster trust and reduce stigma through peer-led dialogue Bring together farmers, producers, and service providers in supportive, locally relevant ways The impact is clear. Following participation: Confidence in talking about mental health increased from 45.6% to 85.5% 65.5% of participants reported actively supporting someone experiencing mental health challenges 92.7% agreed that community plays a critical role in mental health 87% of applicants identified access to support as a serious rural challenge</image:caption>
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      <image:title>Our Impact - AgTalk: A Space that Keeps Growing</image:title>
      <image:caption>Our free and anonymous online peer support platform, AgTalk, continues to thrive. Supported by Togetherall and made possible through funding from RBC Foundation, BASF Agricultural Solutions Canada, and The McCain Foundation, AgTalk helps those in agriculture connect, share experiences, and support one another through the unique challenges they face. In 2025, user engagement increased significantly, with more people accessing this essential resource and finding a welcoming, judgement-free space.</image:caption>
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    <image:image>
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      <image:title>Our Impact - Hay Are You Ok?</image:title>
      <image:caption>We renewed access to Hay Are You OK?, a self-check-in tool developed in partnership with Bayer. This interactive resource allows farmers and agricultural workers to reflect on their mental health, identify early signs of stress, and connect with trusted supports. Hay Are You OK? continues to complement our broader efforts to make mental health resources practical, relevant, and readily available across Canada. In October 2025, The Do More Agriculture Foundation was named a semi-finalist in Stage 1 of Agriculture and Agri-FoodCanada's Producer Mental Wellbeing Initiative for its work on Hay Are You OK?, further recognizing the Foundation’s leadership in advancing mental wellbeing across the sector.</image:caption>
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      <image:title>Our Impact - Talk Ask Listen 2.0</image:title>
      <image:caption>Born from the belief that honest conversation can change lives, In 2025, we refreshed Talk Ask Listen, our flagship mental health literacy workshop, based on feedback from facilitators and community participants. The workshop is now available in two formats—a 3+ hour session and a 1-hour version—making it easier to reach more agricultural communities while maintaining its practical, interactive, and impactful learning experience. We expanded our facilitator team to be able to reach more communities in 2026.</image:caption>
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      <image:title>Our Impact - Industry Partners Stepping Up</image:title>
      <image:caption>In spring 2025, The Do More Agriculture Foundation partnered with WinField United Canada to deliver the annual Journey 5KM fundraiser in support of mental wellbeing in agriculture. More than 1,000 participants collectively moved over 30,000 kilometres and helped raise $23,710 to advance farmer mental health initiatives. The campaign also generated significant awareness, reaching hundreds of thousands through event promotion and participant engagement. Many thanks to WinField United Canada</image:caption>
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